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Boon AI
With $9.2M in funding which included a $7M seed round from Gradient Ventures, Boon AI was a machine learning integration platform aimed at media-driven organizations.
- Worked with the marketing team on the demand generation strategy with an action plan that included configuring campaigns, custom properties, segmentation and automation in HubSpot to effectively drive and nurture leads
- Involved in marketing planning meetings to understand aspects such as current tactics, drivers, messaging, metrics and approach
- Worked collaboratively with team members to develop a high-level action plan on short-term campaigns for going after low-hanging fruit and workflows for nurturing leads in the pipeline as well as longer term activities to concentrate on generating more leads and winning more opportunities